Why we're back

Two kids on bikes

Before any of this, we were two lads on bikes.

We grew up outside, always moving. Football in the street until it went dark. Bikes to the park. Making a game out of whatever was lying around. We didn’t know it then, but that was the start of everything.

Somewhere along the way, being active stopped being a given for kids. We never forgot how much it gave us. That feeling is where Sportivity comes from.

Twenty years ago, we took a leap

Two decades back, we started a business on one simple idea. That every child deserves the chance to move, play, and be the best they can be.

We had no idea if it would work. We just believed in it, and we backed ourselves. Twenty years on, it is still the thing that gets us out of bed.

Where we’ve been

We won’t pretend the last year has been quiet. Both of us have done well. Good jobs, consultancy work, directorships. We have advised, we have built, and we have led. We have learned a huge amount about this sector, from the inside and from the top.

And here is the honest truth. It was not enough.

Why we’re back

Because we have still got a lot to give.

The challenge of getting people active is bigger than it has ever been. Children are moving less. The cost of that, years down the line in their health and their happiness, is enormous. We know how to help. We have spent our whole working lives learning how.

We have got a brand we are proud of. We have got stories worth telling and programmes worth shouting about. We have got ideas we cannot wait to bring to the table. And more than anything, we have missed the people. The schools, the coaches, the clubs, the families, and the children.

So we came back together. Two mates, the same belief, and more to give than ever.

The next chapter starts now

This is only the beginning. Over the coming weeks we will share more. The programmes, the people, the plans. Stick with us. We think you are going to like where this goes.

We believe now what we believed twenty years ago.

Every move matters.

Andy and Danny